FTSE

Method worked with FTSE, the global provider of stock market indices, to refocus their corporate messaging on FTSE.com. The new site design highlights FTSE's global reach, technical expertise, and focus on clients. The solution included a reconfiguration of the home page, the introduction of a real-time financial data analysis tool, and the addition of audience-specific pages. Created as part of a joint venture between the Financial Times and the London Stock Exchange, FTSE's expertise in the European markets is particularly well-known. Less well-known is their extensive library of indices covering all the major world markets (particularly the U.S. and Asia), as well as their innovation in sets of specialist index series addressing global trends and issues, including, for example, the FTSE Shariah Global Equity Index Series and their Responsible Investment Indices or FTSE4Good. In order to continue to dominate and grow in the indices market, it was important for FTSE to begin to leverage their considerable assets. Working closely with the FTSE marketing and technical teams in order to facilitate a quick turnaround, the project was carefully planned to leverage the existing FTSE technology platform. Method first undertook an in-depth analysis of FTSE's existing technical infrastructure, as well as their audiences, industry and product set. Corporate messaging and marketing was refocused primarily through a reconfiguration of the home page and the introduction of a real-time data analysis tool which receives live data feeds of multiple FTSE indices and presents them in relevant index or regional groupings. Targeted audience pages were then added to support specific audience segments. Finally, we created a new visual look and feel, working with the current brand guidelines, that refreshed the presentation layer for the entire site. The overall result is a release of FTSE.com that showcases the breadth of their portfolio, their restless innovation, and dedication to their customers.

Method

Method crafts brand experiences that help businesses harness the competitive advantage of design. Your brand should tell a consistent, inspiring story at every consumer touchpoint. For that, you need a new approach. A new logic. A new Method.

PSFK

11 Aug 2010

The Power of Immediate Feedback

Kyle Studstill

Adam Dole
The success of any new product or service relies on more than just new features and functions, bells and whistles, or a creative campaign. Successful games are known for their addictive levels of engagement. How can businesses leverage game-like design principles to create greater value for products and services over time?
Gaming for Behavior Change

Place, Space, and the Mobile Interface

Claudia Bernett
For brands and consumers, what are the implications of hyper-connectivity?

The Customer Journey and Repair/Return Policies

Jade Dalton

20 Jul 2010
In thinking about service design, perhaps the most forgotten and un-sexy aspect is a company's repair/return policy.