Method worked with FTSE, the global provider of stock market indices, to refocus their corporate messaging on FTSE.com. The new site design highlights FTSE's global reach, technical expertise, and focus on clients. The solution included a reconfiguration of the home page, the introduction of a real-time financial data analysis tool, and the addition of audience-specific pages.
Created as part of a joint venture between the Financial Times and the London Stock Exchange, FTSE's expertise in the European markets is particularly well-known. Less well-known is their extensive library of indices covering all the major world markets (particularly the U.S. and Asia), as well as their innovation in sets of specialist index series addressing global trends and issues, including, for example, the FTSE Shariah Global Equity Index Series and their Responsible Investment Indices or FTSE4Good.
In order to continue to dominate and grow in the indices market, it was important for FTSE to begin to leverage their considerable assets.
Working closely with the FTSE marketing and technical teams in order to facilitate a quick turnaround, the project was carefully planned to leverage the existing FTSE technology platform. Method first undertook an in-depth analysis of FTSE's existing technical infrastructure, as well as their audiences, industry and product set. Corporate messaging and marketing was refocused primarily through a reconfiguration of the home page and the introduction of a real-time data analysis tool which receives live data feeds of multiple FTSE indices and presents them in relevant index or regional groupings. Targeted audience pages were then added to support specific audience segments. Finally, we created a new visual look and feel, working with the current brand guidelines, that refreshed the presentation layer for the entire site. The overall result is a release of FTSE.com that showcases the breadth of their portfolio, their restless innovation, and dedication to their customers.