FTSE

Method worked with FTSE, the global provider of stock market indices, to refocus their corporate messaging on FTSE.com. The new site design highlights FTSE's global reach, technical expertise, and focus on clients. The solution included a reconfiguration of the home page, the introduction of a real-time financial data analysis tool, and the addition of audience-specific pages. Created as part of a joint venture between the Financial Times and the London Stock Exchange, FTSE's expertise in the European markets is particularly well-known. Less well-known is their extensive library of indices covering all the major world markets (particularly the U.S. and Asia), as well as their innovation in sets of specialist index series addressing global trends and issues, including, for example, the FTSE Shariah Global Equity Index Series and their Responsible Investment Indices or FTSE4Good. In order to continue to dominate and grow in the indices market, it was important for FTSE to begin to leverage their considerable assets. Working closely with the FTSE marketing and technical teams in order to facilitate a quick turnaround, the project was carefully planned to leverage the existing FTSE technology platform. Method first undertook an in-depth analysis of FTSE's existing technical infrastructure, as well as their audiences, industry and product set. Corporate messaging and marketing was refocused primarily through a reconfiguration of the home page and the introduction of a real-time data analysis tool which receives live data feeds of multiple FTSE indices and presents them in relevant index or regional groupings. Targeted audience pages were then added to support specific audience segments. Finally, we created a new visual look and feel, working with the current brand guidelines, that refreshed the presentation layer for the entire site. The overall result is a release of FTSE.com that showcases the breadth of their portfolio, their restless innovation, and dedication to their customers.

Method

Method crafts brand experiences that help businesses harness the competitive advantage of design. Your brand should tell a consistent, inspiring story at every consumer touchpoint. For that, you need a new approach. A new logic. A new Method.

ViewChange.org is a world game changer, dedicated to providing free, comprehensive tools to users around the globe - from global development NGOs to individual citizens - to research and influence global development issues.
Link TV

PR Week

08 Mar 2010

Too Perfect to Fail

Dean Crutchfield

Link TV partners with Method to launch ViewChange.org

22 Feb 2010

Link TV will soon launch ViewChange.org, an initiative that will give visitors free access to the latest semantic tools for the purpose of better understanding and taking action on global development issues.

Aardvark Selected as 2010 SXSW Web Awards Finalist

17 Feb 2010

The 13th annual SXSW Web Awards have announced finalists for the 2010 awards, including Method client and social search engine, Aardvark.
Challenge Your World invests in people with sustainable ideas. The program is structured as a contest: ideas are evaluated and judged; winning project teams are paired with mentors and financial sponsors. Method crafted a brand identity for the contest.
Challenge Your World

Method Awarded Merit and Notable Awards in 2010 Rebrand 100

26 Feb 2010

The REBRAND 100® Global Awards showcase brand transformations. Method's work for Cinereach and HCTV has received top honors.