Comedy Central was looking to transition a successful SMS/text-based delivery jokes service to the iPhone by allowing users to subscribe to their Joke of the Day service via a downloadable application. As an extension, they were looking to incorporate the back catalog of jokes and a complementary browse mechanism to encourage use. Method had to reinterpret the brand for a relatively sophisticated mobile audience, effectively finding a balance between communicating the Jokes.com identity while staying true to the natural paradigms of the platform. One of the key challenges was providing fast access to the diverse catalogue of jokes in the application, effectively allowing users to 'snack' on the content. To enable this scenario, Method built a random joke selector into the application. As the iPhone did not have a well established model for this general behavior, Method implemented a custom "spinning wheel" control that exploited the tactile nature of the device and communicated the brand in a unique way. At its core, the application presents flat, textual content in an attractive, mobile-friendly layout and updates itself on a daily basis by retrieving, storing and indexing the new content as published by Jokes.com. Our deliverable was a tested native iPhone application that had been fully integrated with Comedy Central's data feeds and was ready for publication on the Apple App Store.