Food2 brings an irreverent and fresh angle to all things food and drink related. The Food2 site gives the inside scoop on food trends, cocktail culture, and entertaining - with a dash of pop culture thrown in the mix. A new platform from Scripps Networks, Food2.com offers a mix of original video programs, food-related challenges, how-to guides, tips, and recipes geared toward the post-college/pre-parenthood demographic. Scripps engaged Method to create the Food2 brand identity, visual language system, and user experience design for this new website. The goal of the project was to create an authentic and credible experience through which users can interact with various food-related content and each other. Method developed a brand language that is youthful and bold, mirroring the content on the site. Graphic container shapes and a high-contrast black and orange palette reflect the energy of the brand. The user experience design encourages discovery, self-expression, and innovation. The site features extensive commenting and sharing features, along with recipe forums, robust search across content types, and tips on etiquette and preparation techniques. Users are also given the chance to co-create the content on the site by uploading their own videos in response to challenges and recipes.