Update: ImproveSF is a project launched by Mayor Ed Lee’s Office of Innovation for the City and County of San Francisco, dedicated to solving civic challenges by enabling input and solutions from the community’s own designers and thought-leaders themselves. Built around the idea that the best solutions for the community come from within the community itself, ImproveSF opens up the city’s problems to passionate individuals who want to see their own city grow and develop. With this directive, Method’s San Francisco Creative Director, Paul Miller, proposed a logo redesign for SFMTA to see if he could in turn potentially make a direct impact within his community and work further with SFMTA to refine their brand and identity.
Read more about ImproveSF and their mission.
Congrats to Paul, whose logo concept was selected as the new, official SFMTA mark! The San Francisco Municipal Transportation Agency unveiled its new logo last Wednesday, hoping that the new mark will help rebrand the agency as it moves into its second century. The tag line: “Moving Forward Together.”
Paul’s design was selected over 45 others in a contest put on by ImproveSF.
“This identity leverages the concept of paths,” Paul said. “Whether they are via foot, bike, car, or train, these paths are connected or woven. The presented mark represents a part or crop of a larger pattern which can be connected for various multi-use applications. The connection of these pattern tiles represents growth and community.”
Read more about the design here.