Designer/maker/seller of good design for the home, Heath Ceramics launches an all-new, redesigned website! Method worked with Heath to create a new online visual language and back-end structure that brings Heath’s brand offering and story into a cohesive online experience.
Focused on lifestyle and curating beautiful, as well as functional products, Heath needed to translate the essence of their company from their retail environments to an ecommerce experience that retained the same brand value.
Method saw an opportunity to integrate the stories and inspirations behind the products to create a digital showroom that would educate, inspire, and guide visitors. Method Design Lead, Adam Weiss adds:
“Heath Ceramics represents a lifestyle dedicated to creation, sustainability, and timeless classics. The Heath brand is larger than just ceramics; embracing this fact, Method updated the typography on the site and created a visual structure that complements – rather than duplicates – the eclectic and personality rich product and lifestyle content.”
The result is an all-new modular system that is organized around use cases as well as product categories. The site focuses on highlighting the aspects of Heath that speaks to their appreciation for lifestyle, aesthetic and functionality. Placing what Heath makes at the forefront of the web experience, the new site reiterates Heath’s look and feel, giving its customers the opportunity to explore and discover in a delightful and simple ecommerce platform.