In a recent article, Mashable evaluates the success of Instagram as a mobile app and asks a few experts to share their opinions on Instagram and whether mobile-only is really the next frontier for social networks.
Method’s own Interaction Design Lead, Jennifer Brook shares her insights:
“Instagram made a smart bet that we currently have more spare attention — more emotional and cognitive bandwidth — while using our mobile phones than we do when viewing a website on a desktop browser.
My iPhone gives me superpowers. My computer needs things from me. A kind of emotional transference then happens when looking at content on my mobile phone, it’s a treat to stay a little longer. I feel like I’m being let in on a secret. If you’re trying to discern a launch or product strategy, the baked-in intimacy and ubiquity of mobile shouldn’t be ignored.”
Read the original article here.