Forbes recently featured an ...
Forbes recently featured an article on “Steve Jobs and MTV: Nine Steps to All the Power You’ll Ever Need”. The article discusses the importance of communication and story telling, and details how to become a more effective and compelling communicator.
“I’m a huge fan of Paul Valerio who heads up the Customer Insights team for the design and innovation firm, Method. As I noted in a previous article, Building Brands by Killing Frogs, what I like best about Valerio is his ability to write creatively about creativity. He takes examples from everywhere and applies them to business and the black art of branding.
Valerio is as entertaining as he is enlightening and his article 6 Secrets to Branding, Ripped From “Raiders of the Lost Ark” is no exception. Here he applies an iconic movie and the amazing power of storytelling to super successful brands like IKEA. His overarching theme is that powerful communication means Show, Don’t Tell.”
Read the full article here.