Nice write-up on Marc’s Brand as Patterns #SXSW Panel in Digital For Real Life:
One of the best things about SXSW is its ability to create multidisciplinary panels that provide unique insights on marketing issues. “Brand as Patterns,” a panel comprised of Marc Shillum, Robin Lanahan of Microsoft, and composer Walter Werzowa (he created the famous Intel Mnemonic) is the perfect example of this. Each with their own views and experience, they point to a major challenge facing brands both old and new: the inherent conflict between building a brand (authority, consistency, repetition and identity), and ownership by individuals (freedom, diversity and uniqueness).
Read the original article here.