Creative culture, Design culture, Design education, Design thinking, Events
Method’s trip to Hyper Island
I recently teamed up with Khoi, our Creative Director based out of the NY studio, for our trip to Hyper Island in Stockholm, Sweden to speak to a group of branding students. We took a slightly different approach to the idea of branding giving a lecture on “What Every Designer Needs to Know,” discussing the process of communicating, creating and extending a brand’s value through different digital products.
The students were very eager to learn about our view on branding from the design innovation perspective. We talked in depth about the Method process and culture, highlighting a few of our projects including Time Warner Cable, and Marimekko.
We then asked the students to help solve a problem for a brand – having them identify a specific brand, relate a scenario, recognize pain points and create a wishlist for a potential new product, which we limited to a mobile app. The students in groups, conceptualized their ideas, coming up with results that were both innovative and hilarious. They were definitely thinking outside of the norm of mobile applications. One group conceptualized an app for Facebook that allows you to tag clothing in pictures. Another very imaginative group came up with the idea for an app that will recycle dog droppings by rocketing it into space via NASA technology.
We concluded the presentation with some of the lessons we’ve learned as designers both working directly for brands and at agencies. Khoi and I really enjoyed our experience and are definitely looking forward to our next trip to Hyper Island.
