I recently teamed up with Khoi, our Creative Director based out of the NY studio, for our trip to Hyper Island in Stockholm, Sweden to speak to a group of branding students. We took a slightly different approach to the idea of branding giving a lecture on “What Every Designer Needs to Know,” discussing the process of communicating, creating and extending a brand’s value through different digital products.
The students were very eager to learn about our view on branding from the design innovation perspective. We talked in depth about the Method process and culture, highlighting a few of our projects including Time Warner Cable, and Marimekko.
We concluded the presentation with some of the lessons we’ve learned as designers both working directly for brands and at agencies. Khoi and I really enjoyed our experience and are definitely looking forward to our next trip to Hyper Island.