SXSW may be in 2012, but we’re already looking forward to it. Method is in the running to lead panels at SXSW Interactive, and we need your support to get us on stage! Our team has submitted panels for stimulating discussions on brand patterns, the smart home, and designing for context.
Lead by our Director of User Experience in New York, Claudia Bernett, this talk explores emerging trends in transformative television. Claudia will guide you through a history of interactive TV in the context of the rapidly evolving “smart home,” and then map out the route to successful cross-platform experiences.
Following our recent 10×10 piece, Method Principal, Marc Shillum, will dive deeper into the theme of “Brand as Patterns.” Lining up an exciting panel of speakers, who include HP’s Global Creative Director, Greg Johnson, and acclaimed writer, Peter Sims, this panel will challenge the traditional views on branding. The panel will take a deeper look at the concept of brands as patterns, discussing how organizations must establish consistency, not by simply repeating a central brand message, but instead through building brand patterns structured around smaller, cohesive ideas.
Ben Fullerton, Method’s Director of User Experience in San Francisco, has been invited to join the lineup for a panel on “Designing for Context.” Curated by Andrew Crow of Razorfish, this panel will examine the challenges of designing products to accommodate the varying needs and wants of the user. Discussing the notion that products are accessed through multiple devices, different channels and a wide audience, the talk will focus on how designers can accommodate the context of use.
Voting ends today. Click on the panel links above to vote now and help us secure a spot at SXSW 2012!