Ben Malbon (www.malbonnington.com), recently blogged about the “Ten Things I’ve Found to be...
Ben Malbon (www.malbonnington.com), recently blogged about the “Ten Things I’ve Found to be True About ‘Chief Innovation Officers’ in Agencies.” While the post is directed at executive innovation roles at agencies, there are some thoughts within the post that resonate with people in the product and services industries as a whole. Excerpts below.
At the Creative Lab we are guided by a simple mantra: ‘Know the User, Know the Magic, Connect the Two’ (coined by Andy Berndt, who founded the CL). Simply put, be responsible for understanding how people are behaving with technology, media and communications, to be at the forefront of understanding how current and emerging technology can deliver magic for users, and to connect the two.
It is impossible to learn and iterate quickly enough to be useful unless you are on the front line. Remember, ‘Making, Not Models.’
Unless you think the pace of change is going to settle down any time soon, it’s inconceivable that the role of better equipping agencies to thrive around emerging platforms, processes and partners will ever come to an end. But there is always room for the new; indeed, that is at least part of our currency in creative businesses.